ES FiT

This project involved the complete rebranding of an internal supplement line for a fitness chain, with the goal of creating a bold and fresh identity that would resonate with customers. My role included overseeing the design and launch strategy for the product line, which included creating a new logo, packaging, updated photography, and marketing materials that reflected the dynamic, high-energy nature of the fitness community.

Key Achievements:

• Generated $250,000 in revenue in the opening month.
• Launched a transformation product that doubled its budget goal.
• Achieved an 85% opt-in rate for the transformation product.