Wolves On The Hunt

I was tasked with designing exclusive apparel for one of the winning clubs in a company-wide Golden Ticket membership contest. The competition divided gym staff into two teams—Lions and Wolves— and the Wolves emerged victorious. As a reward, the winning team received custom-designed Wolf T-Shirts, which I created from concept to final product.

Project Goals:

• Create a dynamic, visually impactful design that reflects the team’s identity.
• Use a strong, modern wolf motif to symbolize victory and strength.
• Deliver high-quality, wearable merchandise that rewards the contest winners and builds brand engagement.

Challenges and Solutions:

One of the main challenges was ensuring the design resonated with the audience while maintaining simplicity for screen printing. Additionally, balancing a fierce yet approachable wolf aesthetic was key to making the design universally appealing. I overcame this by hand-illustrating the wolf artwork, giving it a bold yet clean look, and enhancing the design using the Adobe Creative Suite for additional elements like typography and texture.

Outcome: The Wolf T-Shirts were a hit with the winners, generating excitement and a sense of pride among the team. The design not only celebrated the Wolves’ victory but also fostered a sense of unity and accomplishment.

Significance:

This project stands out due to its blend of creative illustration, brand storytelling, and functional design. By capturing the spirit of competition in a unique and visually compelling way, it successfully reinforced team identity and created an exclusive reward for participants.